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美而美牛排自助餐厅位于商场的核心餐饮层,业主和设计方希望共同呈现一个具有视觉识别与互动体验的用餐环境,结合品牌形象定位及特征,需要突破传统牛排餐饮的刻板印象,打造一个便于识别的牛排自助餐厅,提升品牌价值与顾客品牌忠诚度。
The beefsteak buffet is located in the core catering layer of the mall. The owner and designer hope to jointly present a dining environment with visual recognition and interactive experience. In combination with the brand image positioning and characteristics, it is necessary to break through the stereotype of traditional beefsteak catering, build a beefsteak buffet that is easy to identify, and improve the brand value and customer brand loyalty.
不同于户外环境的喧嚣,餐厅室内空间为客人们带来了绿洲般的宁静空间。设计师将擅长的视觉锤体系植入,在颜色的选择上采用了大自然的色彩,如牧原般的绿色、蜂蜜般的黄色,将绿色作为空间的主角,以白色与灰色为辅。演化出不同场景的体验,将小剂量的明黄置入空间赋予趣味性,营造一个轻松的用餐环境。短暂的用餐时间,让身心感受些许明亮与愉悦,缓解现代快节奏的生活带来的疲惫。
Different from the noise of the outdoor environment, the interior space of the restaurant brings the guests oasis like quiet space. The designer implanted the visual hammer system that he was good at, and adopted the color of nature in the choice of color, such as the green like the prairie and the yellow like the honey, taking the green as the main role of the space, supplemented by the white and gray. The experience of different scenes is evolved. The small dose of bright yellow is put into the space to give fun and create a relaxed dining environment. Short meal time, let the body and mind feel a little bright and pleasant, alleviate the fatigue of modern fast-paced life.
自助餐厅装修设计手法上利用“点” “线” “面” 构成空间的三大元素进行反复叠加提炼,结合不同的材质与使用功能的相互碰撞,创造出满足不同的场景需求的视觉表现。
In the decoration design of the cafeteria, the three elements of "point", "line" and "surface" are used to repeatedly overlay and refine, combining with the collision of different materials and use functions, to create a visual performance to meet the needs of different scenes.